We are Fiduciaries in practice and in spirit. 

Our commitment in all of our planning and investment work is for your best interest to always come first. The fiduciary standard of care by the CFP Board “requires that a financial adviser act solely in the client’s best interest when offering personalized financial advice”. We take our fiduciary role seriously and view it as an essential component of working together with you.

The Erickson Advisors Now Advantage™ is our collaborative, innovative arc of service for all of our clients. Through client-centered needs analysis and shared core values, we build investment frameworks and create impact action items to inform each step of your financial plan, at each stage of your financial life. 

We handle investment and retirement accounts, develop detailed financial strategies and work with your family to manage trusts and estates. Each member of our firm realizes that the true worth of money is its ability to empower people to live their values with meaningful impact.

  • Thoughtful investment strategies and management

  • Socially responsible and sustainable investing utilizing ESG criteria

  • Wealth accumulation, growth, and distribution for:

    • Individuals and families

    • Trusts

    • Small Business Owners

  • Retirement Plan management for small businesses

  • Insurance


  • IMPACT Plans for accumulation, growth, goal-based, income and legacy purposes

  • Retirement Planning

  • College Funding Solutions

  • Life Insurance Planning and Funding

  • Long-Term Care Planning and Funding

  • Estate Settlement

  • Family Meetings


What is a Fiduciary?

A Fiduciary is one who has assumed the responsibility of acting on behalf of and in the highest and best interest of another. This role is assumed to be one that will foster a relationship of trust and confidence between the individual or entity and the Fiduciary who serves that individual or entity.


In the context of the financial services industry, and in particular the Registered Investment Advisory Firm associated persons, the role of Fiduciary is not an aspiration, but a requirement, a Practice Standard. As Associated Persons of a Registered Investment Advisory Firm, the staff of Erickson Advisors is required in all efforts of analysis, advice, and service to put the interest of the client ahead of any self interest.

Fiduciary Standard  vs.

Simple Ethical Behavior

While acting under a Fiduciary Standard, most daily activities of the Registered Investment Advisory Firm associates may not differ from those of Brokers who sell investments, but the higher standard required of Investment Advisors means that our associates must be governed only by what is best for the client, and not be swayed by offers of higher commissions or better payouts.


We believe that total transparency regarding fees and compensation to our associated persons reduces the potential for a conflict of interest that may arise under a lower standard of conduct and disclosure.


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301 N. Elm Street, Suite 301

Greensboro, NC 27401

P: 336-274-9403

F: 336-273-0217


3001 Academy Rd., Suite 110

Durham, NC 27707

P: 919-595-0619

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